Meet the Staff
Management
Adam Biers
General Sales Manager
Jordy Lema
Sales & Finance Manager
Joe French
Service and Parts Director
Sales
Dave Cox
Genesis Experience Manager
Justin Lieberman
Genesis Experience Manager
Zach Villarreal
Genesis Experience Manager
Conrad Kerosky
Genesis Experience Manager
Adil Mellouk
Product Specialist
Service
Benjamin James
Service Advisor
Eric Yarbrough Jr.
Service Advisor
Adam Biers
General Sales Manager
Apr 19, 2026
I purchased a GV80 from Genesis of Merrillville.
I purchased a GV80 from Genesis of Merrillville. My salesman, Zach, and everyone else I came in contact with at this dealership, went over and above to make this a very pleasant car buying experience. I was very specific in what I was looking for and Zach ensured I got just that! I highly recommend Zach and the Genesis of Merrillville!
Apr 09, 2026
I purchased a GV60 and was pressured into buying an
I purchased a GV60 and was pressured into buying an ALLSTATE expended warranty from GENESIS of MERRILLVILLE. I was told this would cover any and all damage to my windshield. That it would cover a replacement "even if a squirrel fell on my car and broke the windshield". While driving, a rock hit my windshield and I had a small crack. I immediately drove to the dealership. They took pictures and never repaired the crack. A bit later, the crack spread across my windshield. I was glad that I had a WARRANTY... Hahahahaha!! They said my warranty didn't cover a windshield. After THREE scheduled appointments, they finally installed a windshield. Two times, they put it in wrong or didn't have the a part. They left my car filthy, uncharged, glass shards all over the dashboard...AND they charged me for the windshield. My HEADS-UP DISPLAY is distorted and cuts off half of the words. I found out that they installed an after market windshield that is not compatible with a HEADS -UP DISPLAY. It is also illegal to install after market parts on a car less that five years old. I have opened a case with GENESIS CARES. This dealership has LIED to them saying that they have tied to resolve my issue, but I am hindering their attempts. I have a review on GOOGLE. They responded that they will call me in a few days and help. THEY DID NOTHING!!!!! They just wrote that on every bad review so that it looks like they resolve issues. Genesis of Merrillville (Owner) 3 days ago Thank you for taking the time to share your experience with us, we are sorry to hear this and will have a manager reach out to discuss this further. I received this response, as did every reviewer that left a negative Google review. I haven't heard from anyone. This is just to look like they have responded. They have no intention of addressing this issue. Update: They installed an after market windshield, at my expense, after they stole my windshield warranty money. This caused my HEADS-UP DISPLAY to have a warped and incomplete appearance. It is illegal to use after market parts on a car less that five years old. I have opened a claim against this dealership with GENESIS CARES. This dealership has lied to GENESIS saying that they resolved my claim.
Mar 06, 2026
Absolutely the worst dealership I have ever dealt with
Absolutely the worst dealership I have ever dealt with stay away from the scammers wonderful car horrible dealership if you want to buy a Genesis go to Chicago
Oct 30, 2025
It is a great pleasure to work with Justin.
It is a great pleasure to work with Justin.He is very pleasant, polite, professional and very knowledgeable about the car I purchased. He setup and explained the technology in the car. He made followup calls and sent texts to make sure I was comfortable with car. He is always happy and willing to answer any and all questions. I feel reassured. I have known Adam since 2022 when Purchased my 2022 g80. He is always pleasant, professional and happy to answer questions I may have. Adam, you are the reason I purchased my second Genesis car within four years. Genesis of Merrillville you made an excellent choice in placing Adam in his present position. thank you Zach for taking photos, my car and the sales team, it is a good memory. I want to thank everyone who was involved in preparing the car for delivery and specially Ben, Joe French and Joe the mechanic, in my opinion is the most important team member who does an excellent job of making sure my cars are safe to drive. The car was very shiny and decorated when I first saw it. It was a very pleasant experience. Everyone was smiling and it was great to see they enjoy what they do.
Oct 25, 2025
Dave Cox made my purchase of our second Genesis GV80 a
Dave Cox made my purchase of our second Genesis GV80 a breeze! His exceptional customer service, attention to detail, and genuine care ensured a smooth and enjoyable experience. I highly recommend Dave for his professionalism and dedication!
Dave Cox
Genesis Experience Manager
Apr 09, 2026
I purchased a GV60 and was pressured into buying an
I purchased a GV60 and was pressured into buying an ALLSTATE expended warranty from GENESIS of MERRILLVILLE. I was told this would cover any and all damage to my windshield. That it would cover a replacement "even if a squirrel fell on my car and broke the windshield". While driving, a rock hit my windshield and I had a small crack. I immediately drove to the dealership. They took pictures and never repaired the crack. A bit later, the crack spread across my windshield. I was glad that I had a WARRANTY... Hahahahaha!! They said my warranty didn't cover a windshield. After THREE scheduled appointments, they finally installed a windshield. Two times, they put it in wrong or didn't have the a part. They left my car filthy, uncharged, glass shards all over the dashboard...AND they charged me for the windshield. My HEADS-UP DISPLAY is distorted and cuts off half of the words. I found out that they installed an after market windshield that is not compatible with a HEADS -UP DISPLAY. It is also illegal to install after market parts on a car less that five years old. I have opened a case with GENESIS CARES. This dealership has LIED to them saying that they have tied to resolve my issue, but I am hindering their attempts. I have a review on GOOGLE. They responded that they will call me in a few days and help. THEY DID NOTHING!!!!! They just wrote that on every bad review so that it looks like they resolve issues. Genesis of Merrillville (Owner) 3 days ago Thank you for taking the time to share your experience with us, we are sorry to hear this and will have a manager reach out to discuss this further. I received this response, as did every reviewer that left a negative Google review. I haven't heard from anyone. This is just to look like they have responded. They have no intention of addressing this issue. Update: They installed an after market windshield, at my expense, after they stole my windshield warranty money. This caused my HEADS-UP DISPLAY to have a warped and incomplete appearance. It is illegal to use after market parts on a car less that five years old. I have opened a claim against this dealership with GENESIS CARES. This dealership has lied to GENESIS saying that they resolved my claim.
Mar 23, 2026
I was very happy with the way that juston and David
I was very happy with the way that juston and David handled this whole thing from start to finish and I would recommend this dealership to my friends
Oct 25, 2025
Dave Cox made my purchase of our second Genesis GV80 a
Dave Cox made my purchase of our second Genesis GV80 a breeze! His exceptional customer service, attention to detail, and genuine care ensured a smooth and enjoyable experience. I highly recommend Dave for his professionalism and dedication!
Oct 21, 2025
Dave Cox was easy to work with.
Dave Cox was easy to work with. This is our second Genesis and we are pleased with our purchase. Dave is very responsive and understands customer service. He always makes sure we get answers to our questions.
Sep 30, 2025
Dave was amazing!
Dave was amazing! He went above and beyond to help us with our car purchase.
Justin Lieberman
Genesis Experience Manager
Apr 19, 2026
I purchased a GV80 from Genesis of Merrillville.
I purchased a GV80 from Genesis of Merrillville. My salesman, Zach, and everyone else I came in contact with at this dealership, went over and above to make this a very pleasant car buying experience. I was very specific in what I was looking for and Zach ensured I got just that! I highly recommend Zach and the Genesis of Merrillville!
Mar 23, 2026
I was very happy with the way that juston and David
I was very happy with the way that juston and David handled this whole thing from start to finish and I would recommend this dealership to my friends
Mar 20, 2026
Great experience from start to finish.
Great experience from start to finish. Team was extremely knowledgeable and able to explain all the features and walk me through the set up of the vehicle. When I came to pick it up, it was fully detailed and gassed up and ready to go.
Mar 06, 2026
Absolutely the worst dealership I have ever dealt with
Absolutely the worst dealership I have ever dealt with stay away from the scammers wonderful car horrible dealership if you want to buy a Genesis go to Chicago
Dec 17, 2025
World class sales and customer service.
World class sales and customer service. Definitely worth the experience. Everyone was helpful and no pressure to purchase, and very knowledgeable about the inventory
Jordy Lema
Sales & Finance Manager
Apr 19, 2026
I purchased a GV80 from Genesis of Merrillville.
I purchased a GV80 from Genesis of Merrillville. My salesman, Zach, and everyone else I came in contact with at this dealership, went over and above to make this a very pleasant car buying experience. I was very specific in what I was looking for and Zach ensured I got just that! I highly recommend Zach and the Genesis of Merrillville!
Apr 09, 2026
I purchased a GV60 and was pressured into buying an
I purchased a GV60 and was pressured into buying an ALLSTATE expended warranty from GENESIS of MERRILLVILLE. I was told this would cover any and all damage to my windshield. That it would cover a replacement "even if a squirrel fell on my car and broke the windshield". While driving, a rock hit my windshield and I had a small crack. I immediately drove to the dealership. They took pictures and never repaired the crack. A bit later, the crack spread across my windshield. I was glad that I had a WARRANTY... Hahahahaha!! They said my warranty didn't cover a windshield. After THREE scheduled appointments, they finally installed a windshield. Two times, they put it in wrong or didn't have the a part. They left my car filthy, uncharged, glass shards all over the dashboard...AND they charged me for the windshield. My HEADS-UP DISPLAY is distorted and cuts off half of the words. I found out that they installed an after market windshield that is not compatible with a HEADS -UP DISPLAY. It is also illegal to install after market parts on a car less that five years old. I have opened a case with GENESIS CARES. This dealership has LIED to them saying that they have tied to resolve my issue, but I am hindering their attempts. I have a review on GOOGLE. They responded that they will call me in a few days and help. THEY DID NOTHING!!!!! They just wrote that on every bad review so that it looks like they resolve issues. Genesis of Merrillville (Owner) 3 days ago Thank you for taking the time to share your experience with us, we are sorry to hear this and will have a manager reach out to discuss this further. I received this response, as did every reviewer that left a negative Google review. I haven't heard from anyone. This is just to look like they have responded. They have no intention of addressing this issue. Update: They installed an after market windshield, at my expense, after they stole my windshield warranty money. This caused my HEADS-UP DISPLAY to have a warped and incomplete appearance. It is illegal to use after market parts on a car less that five years old. I have opened a claim against this dealership with GENESIS CARES. This dealership has lied to GENESIS saying that they resolved my claim.
Mar 06, 2026
Absolutely the worst dealership I have ever dealt with
Absolutely the worst dealership I have ever dealt with stay away from the scammers wonderful car horrible dealership if you want to buy a Genesis go to Chicago
Oct 30, 2025
It is a great pleasure to work with Justin.
It is a great pleasure to work with Justin.He is very pleasant, polite, professional and very knowledgeable about the car I purchased. He setup and explained the technology in the car. He made followup calls and sent texts to make sure I was comfortable with car. He is always happy and willing to answer any and all questions. I feel reassured. I have known Adam since 2022 when Purchased my 2022 g80. He is always pleasant, professional and happy to answer questions I may have. Adam, you are the reason I purchased my second Genesis car within four years. Genesis of Merrillville you made an excellent choice in placing Adam in his present position. thank you Zach for taking photos, my car and the sales team, it is a good memory. I want to thank everyone who was involved in preparing the car for delivery and specially Ben, Joe French and Joe the mechanic, in my opinion is the most important team member who does an excellent job of making sure my cars are safe to drive. The car was very shiny and decorated when I first saw it. It was a very pleasant experience. Everyone was smiling and it was great to see they enjoy what they do.
Oct 25, 2025
Dave Cox made my purchase of our second Genesis GV80 a
Dave Cox made my purchase of our second Genesis GV80 a breeze! His exceptional customer service, attention to detail, and genuine care ensured a smooth and enjoyable experience. I highly recommend Dave for his professionalism and dedication!
Zach Villarreal
Genesis Experience Manager
Apr 19, 2026
I purchased a GV80 from Genesis of Merrillville.
I purchased a GV80 from Genesis of Merrillville. My salesman, Zach, and everyone else I came in contact with at this dealership, went over and above to make this a very pleasant car buying experience. I was very specific in what I was looking for and Zach ensured I got just that! I highly recommend Zach and the Genesis of Merrillville!
Mar 06, 2026
Absolutely the worst dealership I have ever dealt with
Absolutely the worst dealership I have ever dealt with stay away from the scammers wonderful car horrible dealership if you want to buy a Genesis go to Chicago
Oct 10, 2025
Very reponsive to client’s needs including vehicle type
Very reponsive to client’s needs including vehicle type and price. Willing to work with buyer.
Oct 06, 2025
Can’t say enough good things about this Dealer.
Can’t say enough good things about this Dealer. From my initial interactions with Zach to the follow up from the Sales Manager Adam to finalizing paperwork with Jordy…this team is TOP NOTCH! If you are thinking Genesis (you should this is my 3rd) give these guys a buzz. They were super competitive with pricing to fit my budget and made the buying process frictionless. We drove from STL!
Sep 20, 2025
The purchase of our GV70 was professional and efficient.
The purchase of our GV70 was professional and efficient. Zach, our Experience Manager, was knowledgeable and explained everything clearly.
Conrad Kerosky
Genesis Experience Manager
Mar 06, 2026
Absolutely the worst dealership I have ever dealt with
Absolutely the worst dealership I have ever dealt with stay away from the scammers wonderful car horrible dealership if you want to buy a Genesis go to Chicago
Jul 13, 2025
I recently had the pleasure of purchasing my new 2026
I recently had the pleasure of purchasing my new 2026 Genesis GV70 from Genesis of Merrillville and I can honestly say it was one of the most positive and stress-free car buying experiences I've ever had. From the first point of contact to the time I drove off the lot, I felt genuinely welcomed and valued, not just as a customer, but as an individual. Conrad and Adam were simply outstanding throughout the process. It was smooth and straightforward with no pressure to add on anything that didn't make sense for me and my specific situation which is not what you always see at deslerships. Once the paperwork was signed and the car was cleaned up (heavy rains the night before) Conrad took the time to walk me through all the car's features, demonstrating how everything worked which was a huge plus as I switched from an EV back to gas so I had to refamilarize myself with more buttons, lol I highly recommend them to anyone in the market for a new or used car. Their professionalism, honesty, and genuine dedication to customer service are truly commendable. Thank you Genesis of Merrillville and especially both Conrad and Adam for making my car buying journey such a positive and memorable one! I am absolutely thrilled with my new GV70!
Jun 02, 2025
Outstanding Experience with Dave and the Genesis of
Outstanding Experience with Dave and the Genesis of Merrillville Team! Dave and the entire staff at Genesis of Merrillville were absolutely outstanding! From start to finish, they made our out-of-state purchase seamless and stress-free. This was our first time handling a transaction like this, and we couldn't be more thankful to have had Dave and his team guiding us every step of the way. We’re completely in love with our new vehicle and truly appreciate the professionalism, care, and attention we received. Thank you, Dave and everyone at Genesis of Merrillville, for making this experience such a positive one!
May 18, 2025
Thanks Conrad, Adam, and Jaci!
Thanks Conrad, Adam, and Jaci! You all were so attentive and helpful! Loving my car
May 16, 2025
Conrad was very knowledgeable of the GV70, he located the
Conrad was very knowledgeable of the GV70, he located the suv that I wanted and he Jackie& Adam all worked very hard to get me the wheels & tires that made me happy and closed the deal. Great team thank you for all you did to make the buying process not take hours
Joe French
Service and Parts Director
Apr 09, 2026
I purchased a GV60 and was pressured into buying an
I purchased a GV60 and was pressured into buying an ALLSTATE expended warranty from GENESIS of MERRILLVILLE. I was told this would cover any and all damage to my windshield. That it would cover a replacement "even if a squirrel fell on my car and broke the windshield". While driving, a rock hit my windshield and I had a small crack. I immediately drove to the dealership. They took pictures and never repaired the crack. A bit later, the crack spread across my windshield. I was glad that I had a WARRANTY... Hahahahaha!! They said my warranty didn't cover a windshield. After THREE scheduled appointments, they finally installed a windshield. Two times, they put it in wrong or didn't have the a part. They left my car filthy, uncharged, glass shards all over the dashboard...AND they charged me for the windshield. My HEADS-UP DISPLAY is distorted and cuts off half of the words. I found out that they installed an after market windshield that is not compatible with a HEADS -UP DISPLAY. It is also illegal to install after market parts on a car less that five years old. I have opened a case with GENESIS CARES. This dealership has LIED to them saying that they have tied to resolve my issue, but I am hindering their attempts. I have a review on GOOGLE. They responded that they will call me in a few days and help. THEY DID NOTHING!!!!! They just wrote that on every bad review so that it looks like they resolve issues. Genesis of Merrillville (Owner) 3 days ago Thank you for taking the time to share your experience with us, we are sorry to hear this and will have a manager reach out to discuss this further. I received this response, as did every reviewer that left a negative Google review. I haven't heard from anyone. This is just to look like they have responded. They have no intention of addressing this issue. Update: They installed an after market windshield, at my expense, after they stole my windshield warranty money. This caused my HEADS-UP DISPLAY to have a warped and incomplete appearance. It is illegal to use after market parts on a car less that five years old. I have opened a claim against this dealership with GENESIS CARES. This dealership has lied to GENESIS saying that they resolved my claim.
Mar 06, 2026
Absolutely the worst dealership I have ever dealt with
Absolutely the worst dealership I have ever dealt with stay away from the scammers wonderful car horrible dealership if you want to buy a Genesis go to Chicago
Oct 30, 2025
It is a great pleasure to work with Justin.
It is a great pleasure to work with Justin.He is very pleasant, polite, professional and very knowledgeable about the car I purchased. He setup and explained the technology in the car. He made followup calls and sent texts to make sure I was comfortable with car. He is always happy and willing to answer any and all questions. I feel reassured. I have known Adam since 2022 when Purchased my 2022 g80. He is always pleasant, professional and happy to answer questions I may have. Adam, you are the reason I purchased my second Genesis car within four years. Genesis of Merrillville you made an excellent choice in placing Adam in his present position. thank you Zach for taking photos, my car and the sales team, it is a good memory. I want to thank everyone who was involved in preparing the car for delivery and specially Ben, Joe French and Joe the mechanic, in my opinion is the most important team member who does an excellent job of making sure my cars are safe to drive. The car was very shiny and decorated when I first saw it. It was a very pleasant experience. Everyone was smiling and it was great to see they enjoy what they do.
Apr 04, 2025
The employees from the salesperson to the service people,
The employees from the salesperson to the service people, the experience was a pleasure everyone was tentative with helping my dad with his auto purchase
Feb 27, 2025
Everyone is so nice & patient & accommodating.
Everyone is so nice & patient & accommodating. Definitely a family feel environment. Dave, Justin, & Conrad all took time to help me make an educated decision. The managers Adam & Jaci worked so hard to get me into my dream Genesis for a great price & 10years of warranty coverages. Highly recommend!
Benjamin James
Service Advisor
Apr 09, 2026
I purchased a GV60 and was pressured into buying an
I purchased a GV60 and was pressured into buying an ALLSTATE expended warranty from GENESIS of MERRILLVILLE. I was told this would cover any and all damage to my windshield. That it would cover a replacement "even if a squirrel fell on my car and broke the windshield". While driving, a rock hit my windshield and I had a small crack. I immediately drove to the dealership. They took pictures and never repaired the crack. A bit later, the crack spread across my windshield. I was glad that I had a WARRANTY... Hahahahaha!! They said my warranty didn't cover a windshield. After THREE scheduled appointments, they finally installed a windshield. Two times, they put it in wrong or didn't have the a part. They left my car filthy, uncharged, glass shards all over the dashboard...AND they charged me for the windshield. My HEADS-UP DISPLAY is distorted and cuts off half of the words. I found out that they installed an after market windshield that is not compatible with a HEADS -UP DISPLAY. It is also illegal to install after market parts on a car less that five years old. I have opened a case with GENESIS CARES. This dealership has LIED to them saying that they have tied to resolve my issue, but I am hindering their attempts. I have a review on GOOGLE. They responded that they will call me in a few days and help. THEY DID NOTHING!!!!! They just wrote that on every bad review so that it looks like they resolve issues. Genesis of Merrillville (Owner) 3 days ago Thank you for taking the time to share your experience with us, we are sorry to hear this and will have a manager reach out to discuss this further. I received this response, as did every reviewer that left a negative Google review. I haven't heard from anyone. This is just to look like they have responded. They have no intention of addressing this issue. Update: They installed an after market windshield, at my expense, after they stole my windshield warranty money. This caused my HEADS-UP DISPLAY to have a warped and incomplete appearance. It is illegal to use after market parts on a car less that five years old. I have opened a claim against this dealership with GENESIS CARES. This dealership has lied to GENESIS saying that they resolved my claim.
Mar 06, 2026
Absolutely the worst dealership I have ever dealt with
Absolutely the worst dealership I have ever dealt with stay away from the scammers wonderful car horrible dealership if you want to buy a Genesis go to Chicago
Oct 25, 2025
Dave Cox made my purchase of our second Genesis GV80 a
Dave Cox made my purchase of our second Genesis GV80 a breeze! His exceptional customer service, attention to detail, and genuine care ensured a smooth and enjoyable experience. I highly recommend Dave for his professionalism and dedication!
Eric Yarbrough Jr.
Service Advisor
Apr 09, 2026
I purchased a GV60 and was pressured into buying an
I purchased a GV60 and was pressured into buying an ALLSTATE expended warranty from GENESIS of MERRILLVILLE. I was told this would cover any and all damage to my windshield. That it would cover a replacement "even if a squirrel fell on my car and broke the windshield". While driving, a rock hit my windshield and I had a small crack. I immediately drove to the dealership. They took pictures and never repaired the crack. A bit later, the crack spread across my windshield. I was glad that I had a WARRANTY... Hahahahaha!! They said my warranty didn't cover a windshield. After THREE scheduled appointments, they finally installed a windshield. Two times, they put it in wrong or didn't have the a part. They left my car filthy, uncharged, glass shards all over the dashboard...AND they charged me for the windshield. My HEADS-UP DISPLAY is distorted and cuts off half of the words. I found out that they installed an after market windshield that is not compatible with a HEADS -UP DISPLAY. It is also illegal to install after market parts on a car less that five years old. I have opened a case with GENESIS CARES. This dealership has LIED to them saying that they have tied to resolve my issue, but I am hindering their attempts. I have a review on GOOGLE. They responded that they will call me in a few days and help. THEY DID NOTHING!!!!! They just wrote that on every bad review so that it looks like they resolve issues. Genesis of Merrillville (Owner) 3 days ago Thank you for taking the time to share your experience with us, we are sorry to hear this and will have a manager reach out to discuss this further. I received this response, as did every reviewer that left a negative Google review. I haven't heard from anyone. This is just to look like they have responded. They have no intention of addressing this issue. Update: They installed an after market windshield, at my expense, after they stole my windshield warranty money. This caused my HEADS-UP DISPLAY to have a warped and incomplete appearance. It is illegal to use after market parts on a car less that five years old. I have opened a claim against this dealership with GENESIS CARES. This dealership has lied to GENESIS saying that they resolved my claim.
Mar 06, 2026
Absolutely the worst dealership I have ever dealt with
Absolutely the worst dealership I have ever dealt with stay away from the scammers wonderful car horrible dealership if you want to buy a Genesis go to Chicago
Feb 27, 2025
Everyone is so nice & patient & accommodating.
Everyone is so nice & patient & accommodating. Definitely a family feel environment. Dave, Justin, & Conrad all took time to help me make an educated decision. The managers Adam & Jaci worked so hard to get me into my dream Genesis for a great price & 10years of warranty coverages. Highly recommend!
Adil Mellouk
Product Specialist
Mar 06, 2026
Absolutely the worst dealership I have ever dealt with
Absolutely the worst dealership I have ever dealt with stay away from the scammers wonderful car horrible dealership if you want to buy a Genesis go to Chicago